Five Tips for a successful On-Pack promotion

There are many possibilities when it comes to On-Pack promotions. And, as the number of online purchases increases at a rapid pace, you can still reach your end user through a promotional campaign on your packaging. At On-Pack, we can help you create a solution that is tailored to your needs. To accomplish the best possible promotional campaign, we help you find the best economic solution with labels that emphasise the image of your brand as well as your packaging. When you are considering a savings, win or discount campaign on your packaging to boost impulse and repeat purchases, use the tips below to achieve maximum results.

1. Keep it simple

Beware of complicated processes, make sure your end user can easily participate in your campaign. If it's necessary to download an app for a one-time promotion, your customer might drop out. Instead, use a campaign website that allows the capturing of entries. For example. do you have a comprehensive loyalty program with a savings campaign? In that case, an app is easier to use and provides a better customer experience. Keep the call to action on the label short and concise.

2. Make it rewarding

Make sure participating in your campaign is worth the effort. Suppose you start a win campaign that customers can participate in through a website (landing page), then you need to provide both large and small prizes. If your customers feel that there is a realistic chance of winning something, they will participate in your campaign. At the same time, a big prize attracts interest, making sure it draws great attention. Also, when determining your prices, make sure you remain relevant to your target audience.

3. Get your audience involved

Depending on your goals and the mechanism of your campaign, different tactics are possible, such as a one-time draw on a fixed date or a direct result after participation. Make sure to keep your customer informed during the promotion. You can do so by email, text message or, if you have chosen a loyalty program with an app, with a push message. This works two ways: your customer is informed and at the same time it gives extra attention to your brand.

4. Only ask what’s relevant

Asking for all kinds of (personal) information scares people off. Just ask for the information you really need. Preferably use the opt-in method for your customers to allow you to send emails. This way, you can also keep them informed of future campaigns and you are able to maintain a relationship. The Telecommunications Act stipulates that you can only send someone an email when permission has been given. For the same reason, the management of ‘opt-out’ is at least as important.

5. Make it social

Give your customer the opportunity to share his or her winning moment through social media and encourage friends to participate. Make sure that the shared message is redirected to your landing page or to the app store for downloading your app. Of course, choose socials that fit your target audience and keep the message as relevant as possible.

Ready to take action?

Are you ready to get started with a promotional campaign? Please contact us to discuss the many possibilities. You can do this by sending an email or you can use the online contact form as well.