Bioplastics form a sustainable alternative to traditional plastics. However, there are two types of bioplastic: biobased plastic and biodegradable plastic. Sounds almost equal but they are certainly not the same.
Much attention is being paid to the development of new techniques for the collection and recycling of plastic waste. The newest technique, and possibly a good solution for the current plastic waste problem, is chemical recycling.
The plastic soup contains to grow and if we continue this way, there will be more plastic than fish in our oceans by the year 2050. We cannot allow this to happen and that is the reason why the European Commission introduces a ban on disposable plastic.
A marketer that understands what drives shoppers at the time of purchase, is able to build a relationship with their customers. But how does one appeal to shoppers? Below we share some tips to best utilize these consumption moments.
Research from the Netherlands shows that 90% of consumers think something should be done about misleading information on food packaging labels. This is why the Dutch Consumers’ Association calls on consumers to sign a petition for honest information on food packaging.
Europe’s food and drink producers have called on the European Commission to come up with EU-wide standards on precautionary allergen labelling, arguing it is a much-needed step towards completing the single market.